Future of Environmental Communication

In class, as we were discussing the future of environmental communication. The idea of reproduction of technology came to mind in regards to Apple products. Apple produces products every year with little changes such as size of the mobile device or ipod (i.e. nano). There's not wasting paper but this can be considered referred to as e-waste. Are they recycling their products? Are they reusing parts from prior devices that were not sold? These are all the question that came to mind. After class, I did some research to see what they were doing about the large amount of e-waste that is or may be produced by their organization.

http://www.apple.com/ca/recycling/

"Apple recycles responsibly.

When you recycle with Apple, your used equipment is disassembled, and key components that can be reused are removed. Glass and metal can be reprocessed for use in new products. A majority of the plastics can be pelletized into a raw secondary material. With materials reprocessing and component reuse, Apple often achieves a 90 percent recovery rate by weight of the original product."

Therefore, it can be understood that organizations such as Apple for taking into account their effects on the environmental and ultimately trying to reduce their e-waste. I think this is something that needs to be explored for other organization as well to ensure that everyone is following the example of Apple and reducing e-waste. For example, Telus just began to review their waste and recyclying in 2013 (http://csr.telus.com/en/environmental_stewardship/waste_and_recycling/). In contrast, companies such as Fido and Wind seem to have no strict program in place to reduce their e-waste. This is something I never knew about Apple products and now because of this class I took the time to research about how the organization of reducing e-waste.