Wednesday 11 March 2015

Communicating environmental advocacy and activism

Stewart and Clark's article analyzes three South Park episodes and examines the use of adult cartoon media as well as its comical environmental themes. South Park is able to reach a large demographic and raise awareness about environmental concerns in a comical fashion. This paper helps to understand how negative stereotypes of environmental advocacy can be constructed in ways that may inhibit popular support for sustainability initiatives, while serving as a reminder that if environmental advocacy is to be broadly persuasive, its message and delivery must reflect widely shared American values. At first glance, audiences members may feel South Park is offensive with terrible humor but when taking a a closer it is evident that it utilizes offensive humor to encourage audience members to take a second look. The vulgar and offensive humor is actually a catalyst for life lessons, question authority figures and ethical messages regarding political and social issues.

The Simpsons Movie is a good example that relates South Park's idea of environmental communication. The movie starts off with the animated version of Green Day playing at a concert. After completing their performance, they ask the public to allow them to take a moment to talk about the environment. However, everyone doesn't want to listen and immediately decide to throw garage at the band. The band responds by saying that their polluting the water. This is a significant scene to consider when discussing environmental communication because it reflects what the public would do in this given situation at a concert if someone brought up a serious issue while they were enjoying themselves. Similiar to South Park, these types of scenes, provide messages to the public about taking a second look at their actions. The public describes Green Day in the movie to be "preachy" and in most cases this would occur in real life as well. After this Lisa Simpson decides to try and convince the locals to clean up the polluted Lake Springfield after what happened at the concert. She does so by holding a conference at city hall, called "An Irritating Truth" which is of course a parody of "The Inconvenient Truth". At this conference she explains how the lake can't take pollution. The scenes throughout the movie portray the idea of people becoming careless and how it affects the environment. Later on in the movie, Homer (Lisa's father) dumps pig silo into the lake which causes a huge problem for the whole town. Although Homer is an authority figure as a father, he is shown to be careless and continues to neglect the issues that his daughter, Lisa, fights for. Similar to South Park, the show is teaching children to reject authority and think for themselves which is what is shaping the next generation's thinking. As the issue in about the pollution in the lake becomes serious after Homer's actions, the President is shown to be making a careless decision as he randomly picks a plan for the town without reading and carefully considering his options for a solution. As many would argue The Simpsons Movie portrays the idea of selfish attitude being the main concern for the environment. This film goes on to communicate environmental advocacy and activism through the role of Lisa as she looks for public support for reducing pollution in the lake and portrays herself as a activist who campaigns to bring about change in the town.

http://simpsons.wikia.com/wiki/Category:Environment-themed_episodes

https://www.youtube.com/watch?v=RrodOi72Huo

https://www.youtube.com/watch?v=v09KnqiYi-c

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